신라면블랙 marketing 戰略analysis및 문제점(問題點)analysis과 해결방안(方案)제안 영문PPT
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작성일 19-09-26 06:35본문
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Download : 신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT.pptx( 79 )
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Shin Ramyun Black Re-launching
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Overview
Situation
Analyze
Problem
Solution
Overview
Analyze the failed launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions
Situation
Analyze
Macro-environment
3C
STP
Problem 4P
Solution 4P
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Overview
Situation
Analyze
Problem
Solution
What is Nongshim
What happened
Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc)
Total Revenues: 63,198m
Instant noodles represent 67.5% of total revenue
Rank of Instant Noodle Revenue:
1st Nongshim (1조 3000억원)
2nd Samyang (2200억원)
3rd Oddugi (1700억원)
Launch of Shin Ramyun Black to commemorate the 25th anniversary of Shin Ramyun
Initially made profit above the break-even point but began losing profit two months later
Defeated in competing against other new products and damaged brand image after criticism of product quality
Current Situation of Nongshim
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Ove…(To be continued )
신라면블랙 marketing 戰略analysis및 문제점(問題點)analysis과 해결방안(方案)제안 영문PPT
신라면블랙 marketing 戰略analysis및 문제점(問題點)analysis과 해결방안(方案)제안 영문PPT
신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT , 신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT경영경제레포트 , 신라면블랙 마케팅전략 문제점과 제안 영문PPT
순서
신라면블랙,마케팅전략,문제점과,제안,영문PPT,경영경제,레포트
레포트/경영경제
설명
다.